Cereal Growers Association (CGA) is a member based farmer organization registered in 1996 in response to the liberalization of the grain market in Kenya.  Its establishment was due to challenges encountered after liberalization of the grain sub-sector.  These broadly include in appropriate policies, limited access to proper production technologies and inefficient market systems.

Vision: To be the most credible and effective farmers empowerment organization in Africa.

Mission: To bring all cereal farmers together for collective action to ensure sustained improvement to their farming enterprises.

Mandate: To organize cereal farmers into fully functioning business structures and offer business support  services that will grow their farming business and improve their livelihoods.