Cereal Growers Association (CGA) is a member based farmer organization registered in 1996 in response to the liberalization of the grain market in Kenya.  Its establishment was due to challenges encountered after liberalization which broadly include inappropriate policies, lack of access to proper production technologies and inefficient market systems.

Vision: To be the most credible and effective farmers empowerment organization in Africa.

Mission: To bring all cereal farmers together to jointly undertake activities that ensure sustained improvement to their farming business.

Mandate: To organize cereal farmers into fully functioning business structures and offer business support  services that will grow their farming business and improve their livelihoods.